As the video side of our business grows, we recently decided it was time for a new teleprompter. The equipment we bought works with our Surface Pro computer, but we needed to purchase software separately. Jerry found the Teleprompter Pro, a great app that works on our computers as well as our smartphones. Most of [...]
How do you handle other people who multitask when they should be focused on you? Years ago, back in the days when cell phones were the size and weight of bricks, an associate of mine suggested going to lunch. After we were seated, she pulled out her phone and placed it on the table. Within [...]
Live news cameramen (and women) often catch more than they intend in their shots. We’ve all seen clips of television reporters getting upstaged by something unexpected in the background of their shots. In most of the cases I’ve seen, it’s good for a chuckle. But the case discussed in Philippa Edwards’ article, “News Photographer Blasted [...]
Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]
Have you ever landed on a website and found information that’s out of date or inconsistent, links that don’t work or images that don’t display? Could there be pages like that on your website? Most business websites these days reflect the rapidly-changing environment in which we operate. New content gets added and old material doesn’t [...]
Have you ever wanted to sit down with a lawyer when the meter wasn’t running and ask questions about how to make sure you won’t get sued for anything that you’ve put (or didn’t put) on your website? Our latest Conversations book lets you do that. Is Your Website Legal? How To Be Sure Your [...]
There’s a lot to think about when you’re building a website—design, functionality, content, marketing and more. There are a few elements your web developer might not think of but your lawyer will. Suzanne D. Meehle I recently had the opportunity to talk with small business attorney Suzanne D. Meehle about how to make [...]
The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]
You know you need images on your website and blog, as well as to enhance your social media efforts. (If you don’t, here are six reasons why you need images on your website.) Creating your own images solves the challenge of creating those images (also known as digital assets), but what about keeping track of [...]
Email marketing can be powerful -- but only if your readers know how to whitelist your email address so they receive your messages. In my blog "Do You Check Your Spam Folder?", I suggested that it's a good idea to periodically take a look at what your email system is reading as junk to be sure [...]
