Email marketing experts suggest that the “from” line of your emails be something that your recipients will recognize: If readers know you personally, it should be your name; if they don't, make it your organization's name.
That's not ground-breaking advice. But take it one step further and check out how your email might look in someone's inbox.
Here's a recent screenshot of my inbox:
Of course, how an inbox looks will vary based on the email platform and the individual user settings. You can count on the recipients seeing the first 20 or so characters. After that, think about what your sender name might look like if it was cut off at any point.
My recommendation to The Sales Management Association is to consider changing its “from” line to simply “Sales Management” or perhaps “Sales Management News.” The same advice works for companies with “and Associates” in their names.
What “from” lines have you seen that didn't quite reflect what the sender intended?
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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Jacquelyn,
Real-life examples like this make the importance of the rules come alive. Thank you!
Susan, that’s a great way of putting it. Thanks for posting.
[…] recent email that made me shake my head had a subject line of “event name edited” and a salutation of […]