When I get new Twitter followers, I usually take a look at their profiles before I decide whether to follow them back. Recently I was followed by a company whose profile included this statement:
We focus on customer satisfaction.
Really?
How many companies deliberately focus on customer dissatisfaction?
Here’s another one:
We live by the creed that the customer is number one.
I’m not even sure what that means.
When it comes to taglines and slogans, don’t make people yawn—or worse. Those phrases should make clear, meaningful statements about what you do that set you apart and make people want to know more about your company.
Jacquelyn Lynn is an inspirational author, ghostwriter, and self-publishing consultant whose credits include more than 45 books, 3,000+ magazine articles, ebooks, blogs, white papers, and more.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
Latest posts by Jacquelyn Lynn (see all)
- Amazon is Cracking Down on Categories and Keywords - November 4, 2024
- Taylor Swift is Self-Publishing a Book. You Can, Too! - October 29, 2024
- Is How You Speak Distracting People from What You Say? - October 16, 2024
