When I get new Twitter followers, I usually take a look at their profiles before I decide whether to follow them back. Recently I was followed by a company whose profile included this statement:

We focus on customer satisfaction.

Thumbs down -1Really?

How many companies deliberately focus on customer dissatisfaction?

Here’s another one:

We live by the creed that the customer is number one.

I’m not even sure what that means.

When it comes to taglines and slogans, don’t make people yawn—or worse. Those phrases should make clear, meaningful statements about what you do that set you apart and make people want to know more about your company.

 

Jacquelyn Lynn
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