If you have a contact form on your website, will you get the messages people submit through it?

Recently I received an email from an online marketing expert sharing the story of how his contact form failed and he didn’t realize it for about six months.

It’s likely that he missed messages from prospective customers requesting information, which translates to lost revenue, and existing customers requesting service, which translates to unhappy customers who are likely to stop buying. Also, unhappy customers will likely share their frustration with others, resulting in further lost revenue.

I immediately checked our website contact form and set up a reminder on my calendar to test it once a month. You might want to do the same.

In addition to confirming that the form is working, it’s a good idea to review it for user-friendliness and improve it if you can. Also, be sure you have a system in place so that messages submitted through the contact form are seen and handled promptly.

Jacquelyn Lynn
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