If you're trying to get publicity for yourself or your company, the 24-hour news cycle along with the proliferation of cable news channels and online news sources makes the chances that you'll be interviewed by a media outlet greater than ever. So what do you do when you're contacted by a journalist who wants to [...]
What do you say when clients ask for a discount? Most small business owners and even a lot of professional salespeople find it difficult to deal with customers who want to haggle over price. In the past when quoting my professional fees, my usual practice was to say that I could only reduce my [...]
Adult coloring books are for more than just coloring. When I first suggested to Jerry that we collaborate on a coloring book for adults, he thought it was a crazy idea. He hadn’t heard about how popular the adult coloring book trend had become, but—good husband that he is—he was willing to humor me. He’s [...]
Creativity is not something you either have or you don't. We are all creative beings. How creative we are (or aren't) depends on how purposeful we are in cultivating this skill. Try the following tips to boost your creative abilities: 1. Repurpose. Find new uses for existing things. Don’t look at items for what they [...]
It used to raise my blood pressure when I'd hear of groups trying to silence someone with whom they disagreed. That's become so commonplace I barely notice it anymore. But I should -- we all should. Setting aside the issue of our First Amendment (which too many people don't really understand), the freedom to express [...]
Do you use content that you did not create on your blog, website or elsewhere? By content, we mean articles and other copy; photographs and other types of images; audio; video and so on. If any of your content is not original, you need to be sure you have the right to use it. If you [...]
Facebook groups are a great way to cut through the newsfeed clutter and engage in a meaningful way with your fans on Facebook. Benefits of having a Facebook group include: Any user can start a Facebook group on any topic. This makes groups a great resource not only for marketing but for internal business [...]
We don’t do a lot of book reviews on this site, primarily because we don’t have time to write them. But occasionally we find a book we feel compelled to make the time to share. You Will Be Made to Care: The War on Faith, Family and Your Freedom to Believe by Erick Erickson and [...]
We regularly ask our readers to review our books. Reviews are important for a number of reasons. Not only do they increase sales, they improve the books' ranking with online bookseller sites like Amazon. We understand that many people find writing a book review difficult, so we’re providing these tips for writing reviews that will [...]
Looking for love on Valentine's Day? Good grammar may help. If you're single and looking for a mate on an online dating site, be aware that the writing skills people display in their online dating profiles affect their chances of finding romance. Our friends at Grammarly partnered with the online dating website eHarmony to find [...]
