Great Teachers Inspire!
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Does Your Offer Really Say What You Meant?
When you make an offer either online or through an email campaign, is what you wrote clear enough for your readers to understand? Full disclaimer: I’m a huge fan of Total Wine & More. I like browsing through the store, finding interesting wines and related gadgets, talking to the staff and getting their recommendations. Though [...]
Are You Subscribed to Your Own List?
Do you receive the marketing emails your company sends out? Do you open them, look at the design through the eyes of your customers, check the offers and the links, even place the occasional order or put in a help request? If you don’t, you should. You may be thinking that you pay other people [...]
One Nation: We Can Be That Again
Book Review: One Nation: What We Can All Do to Save America’s Future by Ben Carson, MD Ben Carson, M.D. I first became aware of Dr. Ben Carson after he spoke at the National Prayer Breakfast in February 2013 and became an immediate fan—but I hadn’t read any of his books until a [...]
Do You Check Your Spam Folder?
How often do you check your email spam folder? We represent extremes in our office: I check mine daily, sometimes more. Jerry rarely checks his. I recommend you consider a compromise, such as once a week. In any case, don’t automatically let what’s in your spam folder be trashed by your email system. Without a [...]
How Often Should You Blog?
How frequently should you blog? The short answer is: As often as you need to. How often you post will depend on your goals and resources. When it comes to content, you should always choose quality over quantity. The question is: What sort of posting schedule can you meet with the financial and time resources [...]
6 Ways to Prevent “Off Book” Cash Theft
For many companies, especially cash businesses, employee theft is considered just another cost of doing business. Particularly hard to spot are “off-book” thefts, which involve stealing the money before it ever gets into your bookkeeping system. The most common off-book employee cash theft schemes include skimming, where a portion of the cash received is pocketed [...]