Do you need an editor or a writer? It’s not uncommon for me to get inquiries from prospective clients who tell me they’ve already written their book (or blog, article or whatever) and they just need someone to edit it. If that’s the case, they don’t need a writer (or ghostwriter) – they need [...]
When I was in high school, we moved to Miami Beach. The first Christmas season we lived there, I went shopping on Lincoln Road Mall with one of my new friends, who happened to be Jewish. After we had been in and out of several stores and I had happily said “Merry Christmas” to almost [...]
Is the information on your LinkedIn profile up-to-date? By Jacquelyn Lynn Earlier today I was on LinkedIn sending a connection request and, after I hit "send," got the usual list of people I might know and want to connect with. Scanning the list, I did see some people I know and a number of others [...]
Your blog is a tremendous content marketing tool. Guest blogging puts your blog on steroids. The two ways to benefit from guest blogging are: Get your blogs (articles) published on other sites Publish the work of guest authors on your site You as a guest blogger The major benefits of getting your articles published [...]
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites – but if they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and [...]
Recently Facebook announced that it has removed the option to be unsearchable by name. While a lot of folks were gasping and chattering about this, others simply yawned. I’m guessing most were more bewildered than anything else. How important is this? TechCrunch writer Josh Constine says what it does is highlight the lack of universal [...]
One of the more effective but labor-intensive content marketing and search engine optimization (SEO) strategies is to comment on blogs and leave a link back to your own website. Of course, a lot of people comment on blogs simply because they want to engage in the conversation. Most bloggers welcome comments, regardless of the poster’s [...]
While I’m active on Twitter, I don’t claim to be an expert on the social media platform. Even so, there are some things that even non-experts ought to know not to do with Twitter’s direct message feature, such as: 1. Sending boring automatic direct messages, particularly “thanks for following.” Yes, I know the social media [...]
As someone who creates content, one of my frustrations with Facebook and other social media platforms is the relatively short shelf-life of the content. So when Facebook introduced the ability to imbed posts in websites and the social media experts were saying this would lead to increased engagement, I was intrigued. I’m sure the strategists [...]
Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country. One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange: Criminal, when one party takes without compensating the other. Essentially, [...]
