Which Literary Monster Are You?
A fun quiz for Halloween from our friends at Grammarly ...
The Real Cost of Free
I love a bargain. Who doesn’t? Although it may sound good, “free” isn’t always the best deal. In fact, it’s not always even a good deal. Recently I was watching an online training that is part of the benefits of my paid membership in the Social Media Marketing Society. The presenter was sharing some tools, [...]
How to Spell Words You Don’t Know
This great infographic from HubSpot has some excellent tips for figuring out how to correctly spell those words you're not sure of.
Social is Not for Selling
I’m in the mood to rant … A while back, someone I didn’t know sent me a friend request on Facebook. When I get those requests, I check out the individual’s profile to see who they are, what they do, what kinds of things they post and if we have any friends in common, and [...]
Celebrating Teachers on World Teachers Day
Our slogan is Create! Teach! Inspire! So when we saw the infographic below that Grammarly created in honor of World Teachers' Day (Oct. 5) we had to share it. Do you remember a special teacher who had a big impact on your life? We do. Jerry's mother was a teacher. I fondly remember Mrs. Parks, who not only my [...]
Mobile Apps: Meet Your Customers on Their Turf
The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]
On Kim Davis and Other Sinners: The Past is Past
During her sermon this past Sunday, our pastor mentioned that, surprisingly, the infamous Westboro Baptist Church was not on the side of Kim Davis, the Kentucky clerk of court who went to jail for refusing to issue marriage licenses. (You can click here to see the sermon—it’s a meaningful message on religious favoritism.) Westboro’s reason [...]
Are Your Emails Effective? New Book Helps
Most people in business these days are, to some degree, business writers. If you send emails, make notes in an employee’s or customer’s file, compose formal memorandums or casual notes, prepare reports or do any of a number of other work-related tasks that require putting words together in a coherent written sentence, you’re writing. And [...]
Celebrate Literacy
International Literacy Day was Sept. 8. To help raise awareness of the importance of literacy, our friends at Grammarly (the source for some of the best shares on Facebook) produced the following infographic with literacy statistics from around the world. In the U.S., 32 million adults (14 percent of the population) can't read — and 19 [...]
Give to Gain: 5 Reasons Why it Pays to be Generous with Your Services and Expertise
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]