Your blog is a tremendous content marketing tool. Guest blogging puts your blog on steroids. The two ways to benefit from guest blogging are: Get your blogs (articles) published on other sites Publish the work of guest authors on your site You as a guest blogger The major benefits of getting your articles published [...]
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites – but if they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and [...]
Recently Facebook announced that it has removed the option to be unsearchable by name. While a lot of folks were gasping and chattering about this, others simply yawned. I’m guessing most were more bewildered than anything else. How important is this? TechCrunch writer Josh Constine says what it does is highlight the lack of universal [...]
One of the more effective but labor-intensive content marketing and search engine optimization (SEO) strategies is to comment on blogs and leave a link back to your own website. Of course, a lot of people comment on blogs simply because they want to engage in the conversation. Most bloggers welcome comments, regardless of the poster’s [...]
While I’m active on Twitter, I don’t claim to be an expert on the social media platform. Even so, there are some things that even non-experts ought to know not to do with Twitter’s direct message feature, such as: 1. Sending boring automatic direct messages, particularly “thanks for following.” Yes, I know the social media [...]
As someone who creates content, one of my frustrations with Facebook and other social media platforms is the relatively short shelf-life of the content. So when Facebook introduced the ability to imbed posts in websites and the social media experts were saying this would lead to increased engagement, I was intrigued. I’m sure the strategists [...]
Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country. One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange: Criminal, when one party takes without compensating the other. Essentially, [...]
Recently we had the pleasure of an off-season stay at the luxurious Casa Marina in Key West. Even though we knew the weather would be less than ideal (hot and thunderstorms), we wanted to celebrate our anniversary in a place that is special to us. And we’ve long wanted to stay at this historic hotel [...]
Among all the new, jazzy content marketing tools that are available, blogs remain the foundation, the workhorse, the launchpad for everything else you do. Important reasons to blog include: Search engine optimization (SEO) Reputation management Thought leadership Education Building lists All good reasons that will result in increased sales. But the biggest challenge for bloggers [...]
One of the dumbest features in the Orlando Sentinel is the Ticked Off! column – and I confess I read it every day. After I finish laughing at the absurd things that tick people off (and often also at the way those submissions are written), I read the “Flip Side,” which are usually reports of [...]
