Some customers are loyal; others will leave you on a whim. What can you do to keep those customers who are buying from you because it’s convenient but would switch to a competitor for a slightly lower price or because you have service failure? Consider making it so hard for them to leave that [...]
This morning I called Go Daddy tech support and had to wait for a few minutes before someone was available to help me. When the phone system gave me my estimated wait time, it then offered me this option to press 1 if I didn’t want to listen to music while I was on hold. [...]
How many times have you received a voice mail message that rambled on, left out important information, or just didn’t make much sense? And on the other side of that, how many times have you place a call, reached someone’s voice mail, and left a message that you knew made you sound (let’s be gentle [...]
A substantial portion of my communication is done electronically through e-mail, texts, blogs, Twitter, websites, etc. It’s fast, convenient, efficient—but you know all that. Even so, since I was a small child, I have loved getting real mail: envelopes and packages delivered to me by the USPS. In the last year, the volume of [...]
One of the first questions I ask when beginning a new project is: Who is the reader? That's often the hardest question for the client to answer, but it’s essential if the product – whether it’s a book, an article, web copy, or whatever – is going to be effective. James Chartrand has put [...]
If your company hasn’t made a serious commitment to blogging, here’s a great reason why you should: Journalists are using blogs for research and story development. If you’re not blogging, you could be missing out on some valuable media exposure. How did I find this out? From a blog, of course.
Like everybody, I hate spam. It annoys me that these low-lifes get to waste my time just because I have an e-mail address. Most of it I can spot and delete without reading, but every so often, I get tricked into opening one of those messages. What tricks me? Usually a good subject line. And [...]
I am delighted to be featured as Author of the Month for December on MyShelf.com. My thanks to Leslie Halpern for providing this opportunity. Click here to check it out.
A common challenge for employers is communicating information to workers, especially when your operation includes multiple shifts and staffers that don’t all have designated work stations. At a recent stop at the car wash, I saw a great solution. On the way into the building to pay, customers must walk past the restrooms. I couldn’t [...]
I can’t count the times over the years when my clients and associates have either done something or asked me to do something that violates someone else’s copyright—and most of the time, it’s done in innocence. I recently came across a great article that explains some of the myths that many people believe about copyrights. [...]
