Technology companies are probably the worst—but not the only—offenders when it comes to spouting jargon that nobody else really understands. I’m not impressed when someone spews out a rapid-paced string of verbal confusion, and I don’t have time to try to sort it out. Like most writers, I'm bombarded daily with news releases and article [...]
Here's a blog post about writing mistakes that I want to share: Author Brian Clark is targeting bloggers in his post, 5 Common Mistakes That Make You Look Dumb, but he’s on the mark with these mistakes no matter what you’re writing or who it’s for. I especially chuckled when I read his closing note [...]
How do you find information online? I do keyword searches, then quickly scan the results for websites that appear to have what I want. And I’m absolutely delighted when a site offers me a chance to receive more information in the form of a free special report, fact sheet, briefing—or white paper. The term “white [...]
Have you ever called your voice mail system and listened to the greeting from the perspective of someone calling for the first time? What sort of an impression are you giving? It's not enough to just make sure your phone gets answered when you're not available; the greeting your callers hear says more about [...]
