Your profile picture is one of the most important elements of your online presence. There may be plenty of photos of you floating around, but your profile picture is the one that’s going to get the most views. It’s the one that most people see first—and most often. What does it say about you? Does [...]
Authors are getting smarter and avoiding publishing scams. On Dec. 31, 2015, a small blurb in Publishers Weekly announced that Penguin Random House sold its Author Solutions division to a private investment firm. Author Solutions is a major subsidy publisher and is the parent company of AuthorHouse, iUniverse, Trafford Publishing, Wordclay, Xlibris and Booktango. Author [...]
Have you ever wanted to sit down with a lawyer when the meter wasn’t running and ask questions about how to make sure you won’t get sued for anything that you’ve put (or didn’t put) on your website? Our latest Conversations book lets you do that. Is Your Website Legal? How To Be Sure Your [...]
There’s a lot to think about when you’re building a website—design, functionality, content, marketing and more. There are a few elements your web developer might not think of but your lawyer will. Suzanne D. Meehle I recently had the opportunity to talk with small business attorney Suzanne D. Meehle about how to make [...]
The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
If you think direct mail marketing is a dinosaur, you may be right – but it’s a dinosaur that is roaring back to life and proving itself more effective than ever. Recently I had the opportunity to talk with Sarah A. Jolie, president of the Hensley Company, a mail service firm based in Chicago. She shared [...]
