Finding a Ghostwriter Once you've determined that you need a ghostwriter, how do you find one? If you know someone who has written a book that you like, ask if a ghostwriter was used and, if so, who it was. It’s possible that the named author will even make an introduction. Another option is to [...]
Evaluating a Prospective Ghostwriter or Collaborator What should you look for in a ghostwriter or collaborator? First and most important, you want someone with good writing skills. Yes, there are plenty of people out there who call themselves ghostwriters who can’t write, so ask to see writing samples from the writers who are candidates for [...]
What a Ghostwriter Is – and Isn’t A ghostwriter is just what the title says: a writer who is not visible to the public. Ghostwriters are not editors, literary agents or publishers. Good ghostwriters will ask you about the market for your book, articles or blog so that they can write to the correct audience, [...]
You’ve got a great idea for a book but don’t have the time or the skills to write it yourself You know you should be blogging but you’re too busy to do it regularly and effectively You’d like to produce information products but aren’t able to get them organized and written You know content marketing [...]
Cancel that Sales Meeting -- Hold Sales Training Sessions Instead The difference between sales training and sales meetings can mean an increase in sales performance Instead of holding regular sales meetings, consider holding sales training classes instead. And instead of having your sales manager conduct the classes, have the salespeople themselves take turns doing it. [...]
If you think direct mail marketing is a dinosaur, you may be right – but it’s a dinosaur that is roaring back to life and proving itself more effective than ever. Recently I had the opportunity to talk with Sarah A. Jolie, president of the Hensley Company, a mail service firm based in Chicago. She shared [...]
Contests are a great way to generate sales leads, get customers to engage on social media, build loyalty and more. But how often have you entered a contest (whether or not you thought there was a realistic chance of winning it) and then never heard another thing about it? When you hold a contest, be [...]
You’re getting ready to post a blog and you need an image. You’re in a hurry, so you do a Google search on “free images for blogs.” And you get 371 million results, but not all of those sources are for photos that are really free--and few meet your needs. So you try again, searching [...]
Retirement is a major transition for employees and a large expense for employers, so it deserves attention. We often think of retirement as “the golden years.” It can be—for those who have planned well for the social, emotional, physical, and financial changes that take place. Those who fail to plan may find that the gold [...]
You know you need images on your website and blog, as well as to enhance your social media efforts. (If you don’t, here are six reasons why you need images on your website.) Creating your own images solves the challenge of creating those images (also known as digital assets), but what about keeping track of [...]
