How often do you check your email spam folder? We represent extremes in our office: I check mine daily, sometimes more. Jerry rarely checks his. I recommend you consider a compromise, such as once a week. In any case, don’t automatically let what’s in your spam folder be trashed by your email system. Without a [...]
How frequently should you blog? The short answer is: As often as you need to. How often you post will depend on your goals and resources. When it comes to content, you should always choose quality over quantity. The question is: What sort of posting schedule can you meet with the financial and time resources [...]
For many companies, especially cash businesses, employee theft is considered just another cost of doing business. Particularly hard to spot are “off-book” thefts, which involve stealing the money before it ever gets into your bookkeeping system. The most common off-book employee cash theft schemes include skimming, where a portion of the cash received is pocketed [...]
Recently I received a voice mail message from someone I know professionally. Our relationship isn’t particularly close, we just met through a business networking group. We’ve not actually done business together and we haven’t spoken or even seen each other in about a year. Two issues related to his message prompted me to write this. [...]
The pace of today’s ever-changing world can be overwhelming and unsettling, or it can present a wealth of opportunities–but only if you’re prepared. To keep change as a positive element in your business, develop these habits: Accept the certainty of uncertainty. Our world is filled with ambiguity, shifting priorities, differing expectations, unanswered questions, new ways [...]
From the time I was old enough, I've never missed an opportunity to vote. There was one time I forgot to turn the ballot over and missed voting for a candidate I was supporting, but I never made that mistake again and I've always made it to the polls. Voting is important—especially in our republican [...]
You’re creating great blog content, but is it working as hard for you as it could? Maximize your investment in your blog by using your content in other formats and platforms. Here are 13 ways to repurpose your content: 1. Combine several blog posts to create an ebook, white paper, special report or user guide. [...]
On August 31, I received an email from Home Depot with the subject line: Is Your A/C System Ready for Summer? Really? My A/C system has been working overtime for months. And the email offered Labor Day savings – on summer A/C service? The end of summer is almost here. Maybe they're getting a head [...]
Is your blog rich with content you've written over the last several years that's still relevant and valuable? Use social media to drive fresh eyes to those articles. Set up a series of social media posts (Facebook, Twitter, LinkedIn, and whatever other platforms your target market uses) with brief snippets of information and a link [...]
