If your company hasn’t made a serious commitment to blogging, here’s a great reason why you should: Journalists are using blogs for research and story development. If you’re not blogging, you could be missing out on some valuable media exposure. How did I find this out? From a blog, of course.
Like everybody, I hate spam. It annoys me that these low-lifes get to waste my time just because I have an e-mail address. Most of it I can spot and delete without reading, but every so often, I get tricked into opening one of those messages. What tricks me? Usually a good subject line. And [...]
How do you find information online? I do keyword searches, then quickly scan the results for websites that appear to have what I want. And I’m absolutely delighted when a site offers me a chance to receive more information in the form of a free special report, fact sheet, briefing—or white paper. The term “white [...]
Have you ever called your voice mail system and listened to the greeting from the perspective of someone calling for the first time? What sort of an impression are you giving? It's not enough to just make sure your phone gets answered when you're not available; the greeting your callers hear says more about [...]
