If you can send an email, you can easily learn how to set up a blog. Of course, if you have a web developer or designer who can do it for you, you’ll save a lot of time and may end up with a more attractive site. But either way, choose a platform that you understand and [...]
Have you ever landed on a website and found information that’s out of date or inconsistent, links that don’t work or images that don’t display? Could there be pages like that on your website? Most business websites these days reflect the rapidly-changing environment in which we operate. New content gets added and old material doesn’t [...]
I’m in the mood to rant … A while back, someone I didn’t know sent me a friend request on Facebook. When I get those requests, I check out the individual’s profile to see who they are, what they do, what kinds of things they post and if we have any friends in common, and [...]
The first rule of marketing is to go where your customers are. Meet them on their own turf. And what better way to do that than to get on their smartphone with a mobile app? When someone downloads your mobile app, they’ve essentially agreed to take you (well, not you personally, but your company [...]
You’ve probably heard the adage, “don’t give away the store,” but when it comes to professional service providers (attorneys, accountants, coaches, consultants and the like), being generous with information on your website and through social channels is a great way to grow your business. Davina Frederick, J.D. Is it a case of the more [...]
We live in a celebrity-obsessed culture. Thanks to that, celebrities have made millions of dollars pitching various products. But do you need one pitching yours? I’m writing this as the case of Jared Fogle and Subway is in the news. Fogle didn’t start out as a celebrity. The ex-Subway spokesperson achieved his celebrity status by [...]
Hire a Ghostwriter to Write Your Articles and Books One of the ways celebrities add to their fame and fortune is by writing a book—but very few of them actually do the writing themselves. They hire ghostwriters who, in addition to having the talent to write, also have the temperament to work with demanding clients [...]
What a Ghostwriter Is – and Isn’t A ghostwriter is just what the title says: a writer who is not visible to the public. Ghostwriters are not editors, literary agents or publishers. Good ghostwriters will ask you about the market for your book, articles or blog so that they can write to the correct audience, [...]
Cancel that Sales Meeting -- Hold Sales Training Sessions Instead The difference between sales training and sales meetings can mean an increase in sales performance Instead of holding regular sales meetings, consider holding sales training classes instead. And instead of having your sales manager conduct the classes, have the salespeople themselves take turns doing it. [...]
If you think direct mail marketing is a dinosaur, you may be right – but it’s a dinosaur that is roaring back to life and proving itself more effective than ever. Recently I had the opportunity to talk with Sarah A. Jolie, president of the Hensley Company, a mail service firm based in Chicago. She shared [...]
