Email marketing can be powerful -- but only if your readers know how to whitelist your email address so they receive your messages. In my blog "Do You Check Your Spam Folder?", I suggested that it's a good idea to periodically take a look at what your email system is reading as junk to be sure [...]
We've talked in other blog posts about how important it is for your slogan or other marketing message to be clear and say what you intend. Recently a reader sent us a great infographic showcasing the evolution of slogans. It contains some fun trivia as well as lessons for today's marketers. For example, did you [...]
If you’re going to invest in creating great content, why would you block people from seeing it? This is as much of a rant as it is advice. I get really annoyed when I respond to a content offer and then can’t get to it because it’s blocked by a bunch of pop-ups (either ads [...]
When you make an offer either online or through an email campaign, is what you wrote clear enough for your readers to understand? Full disclaimer: I’m a huge fan of Total Wine & More. I like browsing through the store, finding interesting wines and related gadgets, talking to the staff and getting their recommendations. Though [...]
Do you receive the marketing emails your company sends out? Do you open them, look at the design through the eyes of your customers, check the offers and the links, even place the occasional order or put in a help request? If you don’t, you should. You may be thinking that you pay other people [...]
You’re creating great blog content, but is it working as hard for you as it could? Maximize your investment in your blog by using your content in other formats and platforms. Here are 13 ways to repurpose your content: 1. Combine several blog posts to create an ebook, white paper, special report or user guide. [...]
On August 31, I received an email from Home Depot with the subject line: Is Your A/C System Ready for Summer? Really? My A/C system has been working overtime for months. And the email offered Labor Day savings – on summer A/C service? The end of summer is almost here. Maybe they're getting a head [...]
When you “borrow” something without permission, it’s not borrowing — it’s stealing. And if you’re a developer of a mall, hotel and entertainment project estimated to cost between $300 and $400 million, there’s no excuse for using images on your website that you found online and posted without permission or compensation. Apparently Orlando Sentinel writers [...]
A young entrepreneur doing some major hotel renovations in Orlando recently got caught with some inaccurate information in the bio on his company website. He says it was a mistake and it’s apparently been corrected, but the fact that it happened is casting an unnecessary shadow on his reputation and credibility. If you put yourself [...]
We all know that the fastest way to find a mistake in something you've written is to publish it. As much as I preach proofreading, I'm well aware that mistakes will slip through. And sometimes what you write is accurate when you publish it but may change later. So the question is: Should you make corrections [...]
