Generating quality leads is often one of the biggest challenges in marketing. But what if your prospective customers were willing to pay you to receive your basic message and then contact you to tell you they want to know more? That’s what happens when ebooks are part of your marketing strategy. Here’s how it works: [...]
One of the best ways to promote yourself as an author or expert in any arena is through speaking gigs. But if you do these don’ts, you won’t be invited back or referred to other organizations. 1. Don’t respond promptly to requests for information. You may be busy, but so are the people in charge [...]
Recently I wrote a post suggesting that you proofread your marketing emails by sending test messages to people on your team and having them check every element of the email before you blast it out to your entire list. Laplink Software is a good company that offers quality products and support, but here's a screenshot [...]
Recently I wrote about the importance of a consistent file naming protocol to keep track of digital documents and manage work flow. That advice applies to internal files; you should consider a different approach to naming the content files your customers and prospects are going to receive. If your content marketing strategy includes distributing information [...]
Does correct punctuation and capitalization matter in marketing copy? Years ago, I worked with a large company that had a team of creative people–several designers and writers who all contributed their particular expertise. I wrote information content for this client (books, blogs, articles). The lead marketing writer often said the difference between what he did [...]
If you want to promote your books and other information products to a business audience, you need to be on LinkedIn. This guest blog by Sarah Brooks offers advice for promoting your business and yourself on this social media platform. LinkedIn is currently the preeminent general work and business networking site. Sure, there are plenty [...]
We all know the fastest way to find a mistake is to hit "send" or "publish" (or whatever means "too late now!"). If you're sending out messages using an email marketing service (I like and recommend MailerLite), send yourself and at least one other person on your team a test email so you can check [...]
When I get new Twitter followers, I usually take a look at their profiles before I decide whether to follow them back. Recently I was followed by a company whose profile included this statement: We focus on customer satisfaction. Really? How many companies deliberately focus on customer dissatisfaction? Here’s another one: We live by the [...]
There are some good reasons why you should not “like” a Facebook page just because a friend asks you to. I have more friends on my personal Facebook page than I have people who have “liked” my business pages, and that’s okay. I’m also “friends” on Facebook with a lot of people I’ve never met [...]
During one of my presentations on blog content strategies, the question of whether to date-stamp blog content was raised. One person said that she did not include the date on her articles so that readers wouldn’t realize how infrequently she posted. Now, that raises the question of how many readers you’re likely to have (or [...]
