We all know the fastest way to find a mistake is to hit "send" or "publish" (or whatever means "too late now!"). If you're sending out messages using an email marketing service (I like and recommend MailerLite), send yourself and at least one other person on your team a test email so you can check [...]
When I get new Twitter followers, I usually take a look at their profiles before I decide whether to follow them back. Recently I was followed by a company whose profile included this statement: We focus on customer satisfaction. Really? How many companies deliberately focus on customer dissatisfaction? Here’s another one: We live by the [...]
There are some good reasons why you should not “like” a Facebook page just because a friend asks you to. I have more friends on my personal Facebook page than I have people who have “liked” my business pages, and that’s okay. I’m also “friends” on Facebook with a lot of people I’ve never met [...]
During one of my presentations on blog content strategies, the question of whether to date-stamp blog content was raised. One person said that she did not include the date on her articles so that readers wouldn’t realize how infrequently she posted. Now, that raises the question of how many readers you’re likely to have (or [...]
I remember the first time I called a professional service supplier and her voice mail announcement promised she would call me back "at my earliest convenience." My reaction was: Excuse me -- her earliest convenience? I was the customer and she just told me she'd return my call when she was ready without any concern [...]
Is the information on your LinkedIn profile up-to-date? By Jacquelyn Lynn Earlier today I was on LinkedIn sending a connection request and, after I hit "send," got the usual list of people I might know and want to connect with. Scanning the list, I did see some people I know and a number of others [...]
Your blog is a tremendous content marketing tool. Guest blogging puts your blog on steroids. The two ways to benefit from guest blogging are: Get your blogs (articles) published on other sites Publish the work of guest authors on your site You as a guest blogger The major benefits of getting your articles published [...]
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites – but if they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and [...]
One of the more effective but labor-intensive content marketing and search engine optimization (SEO) strategies is to comment on blogs and leave a link back to your own website. Of course, a lot of people comment on blogs simply because they want to engage in the conversation. Most bloggers welcome comments, regardless of the poster’s [...]
As someone who creates content, one of my frustrations with Facebook and other social media platforms is the relatively short shelf-life of the content. So when Facebook introduced the ability to imbed posts in websites and the social media experts were saying this would lead to increased engagement, I was intrigued. I’m sure the strategists [...]
