I remember the first time I called a professional service supplier and her voice mail announcement promised she would call me back "at my earliest convenience." My reaction was: Excuse me -- her earliest convenience? I was the customer and she just told me she'd return my call when she was ready without any concern [...]
Is the information on your LinkedIn profile up-to-date? By Jacquelyn Lynn Earlier today I was on LinkedIn sending a connection request and, after I hit "send," got the usual list of people I might know and want to connect with. Scanning the list, I did see some people I know and a number of others [...]
Your blog is a tremendous content marketing tool. Guest blogging puts your blog on steroids. The two ways to benefit from guest blogging are: Get your blogs (articles) published on other sites Publish the work of guest authors on your site You as a guest blogger The major benefits for getting your articles published on [...]
A key challenge many content marketers face is that the information they want to share is complex and not always easy to explain in short blogs and sound bites – but if they can’t create those quick, easily-understood pieces, they have trouble capturing an audience willing to invest the time in learning more and [...]
One of the more effective but labor-intensive content marketing and search engine optimization (SEO) strategies is to comment on blogs and leave a link back to your own website. Of course, a lot of people comment on blogs simply because they want to engage in the conversation. Most bloggers welcome comments, regardless of the poster’s [...]
As someone who creates content, one of my frustrations with Facebook and other social media platforms is the relatively short shelf-life of the content. So when Facebook introduced the ability to imbed posts in websites and the social media experts were saying this would lead to increased engagement, I was intrigued. I’m sure the strategists [...]
Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country. One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange: Criminal, when one party takes without compensating the other. Essentially, [...]
Among all the new, jazzy content marketing tools that are available, blogs remain the foundation, the workhorse, the launchpad for everything else you do. Important reasons to blog include: Search engine optimization (SEO) Reputation management Thought leadership Education Building lists All good reasons that will result in increased sales. But the biggest challenge for bloggers [...]
Most bloggers want comments on their posts, and for good reason. Comments are excellent gauges of reader engagement and great sources of future content ideas. They also have a positive impact on site ranking. So why make it hard for people to comment on your blog? Several years ago, I wrote a book, Words to [...]
What’s your reaction to a website that opens with images (and messages) that scroll across the top of the homepage? It’s a design element commonly known as sliders. I’ve never liked it, but I see so much of it, I assumed I was in the minority. Now I’m not so sure. I’ve been involved in [...]
