Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country. One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange: Criminal, when one party takes without compensating the other. Essentially, [...]
Among all the new, jazzy content marketing tools that are available, blogs remain the foundation, the workhorse, the launchpad for everything else you do. Important reasons to blog include: Search engine optimization (SEO) Reputation management Thought leadership Education Building lists All good reasons that will result in increased sales. But the biggest challenge for bloggers [...]
Most bloggers want comments on their posts, and for good reason. Comments are excellent gauges of reader engagement and great sources of future content ideas. They also have a positive impact on site ranking. So why make it hard for people to comment on your blog? Several years ago, I wrote a book, Words to [...]
What’s your reaction to a website that opens with images (and messages) that scroll across the top of the homepage? It’s a design element commonly known as sliders. I’ve never liked it, but I see so much of it, I assumed I was in the minority. Now I’m not so sure. I’ve been involved in [...]
Recently I met with a prospective client who was looking for a ghostwriter to help him write a book about his life experiences. By the time our meeting was over, he decided he didn’t want to write a book after all. Over the years, I’ve helped far more people realize that they shouldn’t even try [...]
Have you ever heard television or radio show host ask really stupid questions? Or have you been interviewed and had the interviewer ask you about things totally unrelated to what you really wanted to talk about? If you’re promoting a book, or just promoting yourself as an expert, you have more opportunities than ever for [...]
What do you do if a blogger writes a negative post about you? There's no one-size-fits-all answer. It depends on the situation. But one thing I can tell you for sure: Stop giving the blogger material! Recently I wrote about this topic, and last week my blog was selected as one of UpCity's Top 25 [...]
One of the wonderful things about the abundance of content marketing and social media tools is that they allow us to manage our messages without having to do it in real time. Caution: Don’t “set and forget” your social media posts. Update March 22, 2020: Less than two days after Florida's governor ordered all [...]
Want to engage with your customers in a way that they will not just welcome but actively seek? That will drive sales and referrals? That will increase profits and grow your company? The solution is content marketing – and 91% of B2B and 86% of B2C marketers are already doing it. Let’s begin by answering [...]
If you want your book to be a commercial success, it needs a great title – but a great title isn’t enough. It’s barely a start. If all you’ve got is a title, you’ve got a lot of work to do. A couple of years ago, I received a call from a prospective client [...]
