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Self-publishing

Negative Option Marketing: What Happens if You Don’t Say No

The pros and cons of automatic renewals Recently a colleague of mine recommended a grammar-checking product that she said she liked better than Grammarly. She said this product was more expensive to purchase, but the price includes lifetime access, unlike Grammarly, which charges an annual subscription. I’ve been using Grammarly for years. I like it [...]

By |2021-06-17T14:11:09-04:00June 17th, 2021|Grammar Tip, Jacquelyn Lynn, Self-publishing|0 Comments

If You Teach, Make Your Class a Book

Do you teach classes? A book based on what you teach will: Serve as a marketing tool that promotes your training and other products and services Increase your professional credibility Help you connect with a broader audience Provide an additional revenue stream Many of my ghostwriting clients over the years have been in the information [...]

Market Your Book with Video

Radio personality and book marketing expert Suzanne Lynn shares creative ways to make you and your book stand out from the crowd You’ve written a book and you think the hard part is done, right? Wrong. Now it’s time to let the world know about your book—and many authors find marketing a far bigger challenge [...]

Improve Your Book’s Rank on Amazon

Use Publisher Rocket to Find the Best Keywords and Categories for Your Book Self-publishing on Amazon is easy. Getting your book to stand out from the crowd so people can find it and buy it is hard. You can improve your book’s Amazon rank (which improves its visibility on the site and leads to increased [...]

Do Your Research Before You Commit and Pay

Recently a friend asked if I’d ever heard of a particular pay-to-publish company that someone she knew was considering as a publisher for a book. I hadn’t, but I decided to see what I could find out. So I Googled two phrases: [company name] scam [company name] reviews In addition to the company’s website, I [...]

Three Bites to Get Started Writing a Nonfiction Book

  Edited transcript of the video: Do you want to write a book but you just don’t know where to start? When I talk to people about writing a book, the process seems so overwhelming to them. They may have a great story to tell or a great message to share, but they don’t know [...]

By |2021-01-26T11:37:06-05:00January 26th, 2021|Jacquelyn Lynn, Self-publishing|0 Comments

Can You Trust Your Ghostwriter Not to Commit Plagiarism?

Plagiarize: to steal and pass off (the ideas or words of another) as one’s own; use (another’s production) without crediting the source (Merriam-Webster) Recently Vice-President-Elect Kamala Harris was accused of plagiarizing a story told by Dr. Martin Luther King, Jr. President-Elect Joe Biden has been accused of plagiarism several times. Pulitzer Prize winner Alex Haley [...]

MockupShots: Create Your Own Professional Product Shots in Seconds

Kick-start your marketing efforts with brand new images of your book covers. Creating attractive promotional images of your books and information products takes time, expertise, and money. Even though we have the talent and expertise in-house (thanks to the outstanding photography and design skills of Jerry D. Clement), we use MockUpShots to create shareable images [...]

Book Review: Self-Publisher’s Legal Handbook

Self-Publisher's Legal Handbook: Updated Guide to Protecting Your Rights and Wallet Helen Sedwick Ten Gallon Press This is a legal book that’s actually fun to read. As an author (both traditionally and self-published) and a self-publishing consultant (who has ghostwritten and published books for clients in multiple genres), I can’t say enough good things about [...]

Backblaze: Automatic Data Backup to the Cloud, Easy and Low-Cost

If you have ever had a hard drive crash or a computer lost or stolen, you know the importance of real-time data backup. If you haven’t, trust me—it will eventually happen, and you’ll find out the hard way why you need your files backed up to the cloud. There are several good data backup [...]

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