On August 31, I received an email from Home Depot with the subject line:
Is Your A/C System Ready for Summer?
Really? My A/C system has been working overtime for months. And the email offered Labor Day savings – on summer A/C service? The end of summer is almost here. Maybe they're getting a head start on summer 2015.
I think one of two things happened in Home Depot’s marketing department:
Either someone wasn’t paying attention or
the juxtaposition of the concepts of preparing for summer and Labor Day was a deliberate bid for attention.
And yes, it got my attention and I'm blogging about it, but not in a way that reflects positively on Home Depot (although I do like the store and shop there). My guess is that someone wasn’t paying attention.
Questions make great email headlines. But don’t let the question and the message behind it leave people wondering if you know what day it is.
Your comments are always welcome.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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