In a recent presentation to the National Association of Entrepreneurs, I explained how to create great blog content – that is, content that search engines will love and your audience will want to read.

Great content is written for the reader – the human reader.

 

 

Before you start writing, answer these questions about your readers:

  • What are their demographics? Your blog readers are your market, so you should know things like age, gender, marital status, occupation, income, education level, location and so on.
  • What do they want to know? Your blog needs to provide information they care about.
  • What problems do they have that you or your product can solve? If not problems, then think about questions you can answer or information that they can use.

With a clear picture of your reader in mind, choose your topics and write in a tone they will relate to. The style of a blog written for high-level academics seeking advanced information will be quite different from a blog written for twenty-something parents of young children looking for ways to save money. The key is to “speak” at their level – don’t be too complex and don’t be condescending.

Great blogs are conversations. Engage your readers. Ask for feedback. Make them a part of your community.

Join in the exchange! What makes you want to engage with a blogger? Share your thoughts below.

 

Jacquelyn Lynn
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