Email templates are a tremendous productivity tool, but your readers shouldn't be able to tell that you're using a template.
Ask any woman who has ever shown up at a party and seen another woman wearing the same outfit how she feels. That's how you ought to feel if someone recognizes your templates because they've seen them used by another company.
The week before Christmas, I received holiday email messages from three different companies that used the email service provider MailChimp — emails using an identical format, colors and graphics. The only difference was the text.
Both free and paid email service providers offer users templates that make it easy to set up marketing messages, and those templates usually allow for substantial customization. Take the time to customize your emails with fresh, original images; your logo; a different font; and/or different colors. Consider rearranging the elements in the template for a different look (most allow you to drag and drop).
You may have a wonderful message to share, but if your email looks the same as those that others are sending, your audience may never realize it. Differentiate yourself visually as well as in your content.
Do you have some tips for customizing email templates? Please share them by leaving a comment below.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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