Recently I spoke to the National Association of Entrepreneurs about blogging.
While there are a lot of ingredients that must be combined to create an effective, successful blog, the most important is quality content.
What makes quality content? It is:
- Well-written. Use correct grammar, spelling, punctuation, syntax and sentence structure. Avoid jargon and abbreviations your reader may not understand. Clarity is essential.
- Accurate. Double-check all facts, dates, figures and formulas. Be sure everything you post is true. If you're not sure about something but you want to speculate, make it clear that you are offering an opinion not a proven fact.
- Interesting. Write on subjects your readers care about. Give them information they'll want to know, will find useful and will share.
- Appropriate. Make your content suitable for your target audience. If your blog is part of your company's website, your posts should be consistent with your site's overall message and tone.
Join the conversation! Share your comments about what makes quality blog content.
Jacquelyn Lynn is an inspirational author, ghostwriter, and self-publishing consultant whose credits include more than 45 books, 3,000+ magazine articles, ebooks, blogs, white papers, and more.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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[…] the biggest challenge for bloggers is coming up with quality content – and content is what makes a blog effective. So if you have a blog, what should you write […]