How to Market a Book: The Hilariously Comprehensive Guide to Book Marketing and Promotion Lori Culwell The real work begins after you’ve finished writing your book Lori Culwell clearly had a lot of fun writing How to Market a Book, the latest in her Funny You Should Ask! series. As an author and publishing (but [...]
It’s simple: Don’t be a charity case When Jonny Cattani interviewed John Crossman on The Investor Relations Real Estate Podcast, they didn’t talk about real estate. But their conversation had some powerful takeaways that anyone can benefit from, no matter what their profession or stage of life is. Crossman is the author of Career Killers/Career [...]
Words Matter Incorrect word use diminishes Perry’s efforts and accomplishments Tyler Perry will receive an honorary AARP Purpose Prize® award in 2023. According to the AARP website: The AARP® Purpose Prize® award supports AARP's mission by honoring extraordinary people ages 50 and older who tap into the power of life experience to build a better [...]
On Afternoons with Mike on the Shepherd Radio, Jacquelyn Lynn and Mike Gilland talk about writing and publishing. There are a lot of good reasons to write and publish a book. Everyone has a story worth writing and preserving, even if you don't care about sharing it with the masses—and especially if you do. Jacquelyn [...]
We love those cute little characters, but finding the right one can often take too much time Emojis are fun and effective. They help us express emotions and be creative in texts, emails, articles, social media posts, etc. Some email marketing experts say emojis in the subject line can increase email open rates—others say not [...]
Save some gems for the rest of your book Almost every ghostwriting client I’ve worked with has made the common mistake of wanting to get all their important messages in the first few pages of their book. Or, similarly, when I’m writing articles for them, they want too many concepts in a single piece, rather [...]
John Crossman talks about Joseph, the CEO of the Old Testament When John Crossman spoke to the Central Florida Christian Chamber of Commerce, he had some amazing insight about what businesspeople can learn from Joseph (Genesis 37-50). My notes from John’s presentation: CEOs tend to be visionaries. Joseph was a visionary. It’s great to have [...]
There’s no such thing as gay marriage This is not a political statement, it’s a grammar rant. There’s an often-used figure of speech known as a transferred epithet, which is when you use an adjective to modify something that the adjective doesn’t really describe. It’s a literary device that can be powerful. Think of lonely [...]
How authors and publishers are dealing with book distribution amid supply chain issues, shortages, rising costs, and more Recently I had the opportunity to hear Athena Dean Holtz, founder and publisher of Redemption Press, speak to Word Weavers about the challenges facing authors and publishers today. Here are the highlights of her presentation: The impact [...]
One of the more challenging issues for writers, photographers, and other creatives is the fair use provision of the U.S. Copyright Law. Essentially, fair use allows you to use someone else’s copyrighted work without permission. But how much of the work and under what circumstances? That question can be hard to answer. Attorney Kathryn Goldman [...]
