While I’m active on Twitter, I don’t claim to be an expert on the social media platform. Even so, there are some things that even non-experts ought to know not to do with Twitter’s direct message feature, such as: 1. Sending boring automatic direct messages, particularly “thanks for following.” Yes, I know the social media [...]
As someone who creates content, one of my frustrations with Facebook and other social media platforms is the relatively short shelf-life of the content. So when Facebook introduced the ability to imbed posts in websites and the social media experts were saying this would lead to increased engagement, I was intrigued. I’m sure the strategists [...]
Recently I had the opportunity to attend Meir Ezra’s Genius in Business Tour, which is an information-packed two-day event held around the country. One of the concepts Meir discussed was that in life, as well as in business, there are four types of exchange: Criminal, when one party takes without compensating the other. Essentially, [...]
Recently we had the pleasure of an off-season stay at the luxurious Casa Marina in Key West. Even though we knew the weather would be less than ideal (hot and thunderstorms), we wanted to celebrate our anniversary in a place that is special to us. And we’ve long wanted to stay at this historic hotel [...]
Among all the new, jazzy content marketing tools that are available, blogs remain the foundation, the workhorse, the launchpad for everything else you do. Important reasons to blog include: Search engine optimization (SEO) Reputation management Thought leadership Education Building lists All good reasons that will result in increased sales. But the biggest challenge for bloggers [...]
One of the dumbest features in the Orlando Sentinel is the Ticked Off! column – and I confess I read it every day. After I finish laughing at the absurd things that tick people off (and often also at the way those submissions are written), I read the “Flip Side,” which are usually reports of [...]
Inner Voice: Unlock Your Purpose and Passion by Russ Whitney (Hay House, 2013) will be available Sept. 23 The night before he left for the retreat in Hawaii, Russ Whitney called me. He told me he wouldn’t be available for a while because he was going to have a heart transplant. He’d been drinking and [...]
Most bloggers want comments on their posts, and for good reason. Comments are excellent gauges of reader engagement and great sources of future content ideas. They also have a positive impact on site ranking. So why make it hard for people to comment on your blog? Several years ago, I wrote a book, Words to [...]
Ever feel like your life is careening out of control? Or maybe just that you could get so much more done if you only had time to get organized (or just stopped spending so much time on social media)? If you've ever dabbled in real estate, you're familiar with the term "highest and best use," [...]
What’s your reaction to a website that opens with images (and messages) that scroll across the top of the homepage? It’s a design element commonly known as sliders. I’ve never liked it, but I see so much of it, I assumed I was in the minority. Now I’m not so sure. I’ve been involved in [...]
