Leader’s Guide for Finding Joy in the Morning
If you're using Finding Joy in the Morning: You can make it through the night by Jacquelyn Lynn for a group study, you'll want to download the free Leader's Guide. Click here to download your copy.
How to Generate Revenue and Leads with Ebooks
Generating quality leads is often one of the biggest challenges in marketing. But what if your prospective customers were willing to pay you to receive your basic message and then contact you to tell you they want to know more? That’s what happens when ebooks are part of your marketing strategy. Here’s how it works: [...]
Begging the Question
If you have a question, just ask it. Whenever there’s some controversial issue in the news (and when isn’t there?) and the pundits are engaging in their usual back-and-forth, someone almost always says, “And that begs the question …” and asks a question about the issue or situation under discussion. For example: “That begs the [...]
11 Mistakes Guest Speakers Make
One of the best ways to promote yourself as an author or expert in any arena is through speaking gigs. But if you do these don’ts, you won’t be invited back or referred to other organizations. 1. Don’t respond promptly to requests for information. You may be busy, but so are the people in charge [...]
Send a Test Email and Proofread It – Part 2
Recently I wrote a post suggesting that you proofread your marketing emails by sending test messages to people on your team and having them check every element of the email before you blast it out to your entire list. Laplink Software is a good company that offers quality products and support, but here's a screenshot [...]
Do Your Content File Names Work for You?
Recently I wrote about the importance of a consistent file naming protocol to keep track of digital documents and manage work flow. That advice applies to internal files; you should consider a different approach to naming the content files your customers and prospects are going to receive. If your content marketing strategy includes distributing information [...]
Why You Need an Efficient File Naming Protocol
If you share any type of files with anyone for any reason, you need an efficient file naming protocol. Okay, I confess I just re-read that, and it made me yawn. But even though this sounds like a boring, geeky topic, stay with me. It’s important. A file naming protocol is the system you use [...]
Are Mistakes in Marketing Copy Acceptable?
Does correct punctuation and capitalization matter in marketing copy? Years ago, I worked with a large company that had a team of creative people–several designers and writers who all contributed their particular expertise. I wrote information content for this client (books, blogs, articles). The lead marketing writer often said the difference between what he [...]
5 Ways to Promote Your Business on LinkedIn
If you want to promote your books and other information products to a business audience, you need to be on LinkedIn. This guest blog by Sarah Brooks offers advice for promoting your business and yourself on this social media platform. LinkedIn is currently the preeminent general work and business networking site. Sure, there are plenty [...]
Gene Rooks: Reflections on a Well-Lived Life
Children take the adults in their world for granted. Often, it’s not until we are well into our own adulthood that we recognize the impact that the grown-ups who seemed to be “just there” had on who we became. My Aunt Gene (yes, her name was spelled the “boy’s” way) was one of those people [...]