Some blogs with good information worth sharing: Got any other bad ideas? This is a funny post from PR Daily with some valuable advice on how to shop for and deal with a PR agency -- and how PR agencies can identify prospective clients they should avoid. The thoughts can be applied to any professional [...]
Have you ever been in a networking situation where you're feeling a bit stuck for conversation? You’re in a crowd, you’ve introduced yourself to someone and neither one of you seems to have anything else to say? Or you want to learn more about a person you've just met, but you're looking for a [...]
A couple of years ago, I had some brief conversations with JT Foxx and decided not to ghostwrite a book for him because of his attitude and approach to doing business. He’ll tell you it’s because I wouldn’t lower my professional fees to the level he could afford. Both are true. But that’s not the [...]
If you're in business, chances are you have at least some intellectual property that needs protecting. And as companies increase their use of content marketing as a business growth strategy, the need to understand copyright law increases proportionately. When it comes to intellectual property and content marketing, you have two equally important goals: Protect the [...]
I put a post on my personal Facebook page comparing Tweets by two opposing political candidates on September 11. Here’s the story (minus the names): Candidate A posted a compassionate, caring message about the significance of the day. Candidate B posted a volunteer recruitment message. In full disclosure, I happen to support Candidate A. A [...]
We shop at Lowe's fairly regularly and usually rate the in-store service from good to excellent. But last week, a couple of folks in the store really dropped the ball. That evening, I decided to go on Lowe's Facebook page and post a comment about what happened. By 8 a.m. the following morning, my post [...]
I hate it when I make mistakes. I really beat myself up about it. Oh, I do all the right post-mistake things – figure out how it happened, plan to make sure it won’t happen again, apologize if necessary, and so on. But I have a hard time dealing with it when my performance [...]
If you're thinking about adding a pet to your family, please give serious consideration to adopting an older dog from a rescue organization. Here's a video of Doodles, our quirky little senior poodle we adopted from Florida Poodle Rescue: Some benefits of adopting older dogs through a reputable rescue: They've spent some time with a [...]
Political campaigns around the country will spend billions of dollars buying the goods and services necessary (and maybe not necessary but stuff they buy anyway) to get their candidates elected. We hear daily how much the candidates are spending and it’s not just on advertising. Campaigns buy other promotional items, food, transportation, computers, communication equipment, [...]
Email marketing experts suggest that the "from" line of your emails be something that your recipients will recognize: If readers know you personally, it should be your name; if they don't, make it your organization's name. That's not ground-breaking advice. But take it one step further and check out how your email might look in [...]
