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Is Your Bio Accurate?

A young entrepreneur doing some major hotel renovations in Orlando recently got caught with some inaccurate information in the bio on his company website. He says it was a mistake and it’s apparently been corrected, but the fact that it happened is casting an unnecessary shadow on his reputation and credibility. If you put yourself [...]

How to Generate Revenue and Leads with Ebooks

Generating quality leads is often one of the biggest challenges in marketing. But what if your prospective customers were willing to pay you to receive your basic message and then contact you to tell you they want to know more? That’s what happens when ebooks are part of your marketing strategy. Here’s how it works: [...]

7 Effective Strategies for Great Blog Content

Among all the new, jazzy content marketing tools that are available, blogs remain the foundation, the workhorse, the launchpad for everything else you do. Important reasons to blog include: Search engine optimization (SEO) Reputation management Thought leadership Education Building lists All good reasons that will result in increased sales. But the biggest challenge for bloggers [...]

What Does Your Inner Voice Tell You?

Inner Voice: Unlock Your Purpose and Passion by Russ Whitney (Hay House, 2013) will be available Sept. 23 The night before he left for the retreat in Hawaii, Russ Whitney called me. He told me he wouldn’t be available for a while because he was going to have a heart transplant. He’d been drinking and [...]

Do You Really Want to Write a Book?

Recently I met with a prospective client who was looking for a ghostwriter to help him write a book about his life experiences. By the time our meeting was over, he decided he didn’t want to write a book after all. Over the years, I’ve helped far more people realize that they shouldn’t even try [...]

Book Promotion Tip: Write Your Own Interview

Have you ever heard television or radio show host ask really stupid questions? Or have you been interviewed and had the interviewer ask you about things totally unrelated to what you really wanted to talk about? If you’re promoting a book, or just promoting yourself as an expert, you have more opportunities than ever for [...]

What makes quality blog content?

Recently I spoke to the National Association of Entrepreneurs about blogging. While there are a lot of ingredients that must be combined to create an effective, successful blog, the most important is quality content. What makes quality content? It is: Well-written. Use correct grammar, spelling, punctuation, syntax and sentence structure. Avoid jargon and abbreviations your [...]

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