Four Words Can Open Up Communication or Shut It Down Ask the magic question Years ago, in one of my sales training sessions when I was working in the freight industry, I learned to never answer a question without knowing why it was asked. Instead of immediately answering a question, we were taught to say [...]
Want Drone Footage for Your Website, Videos or Other Projects? Be sure your drone pilot is properly licensed Drone photography and videography can create some powerful images. Maybe you’re thinking a breathtaking view from a mountaintop or a busy city street flyover is just what you need for your newest marketing campaign. Before you hire [...]
There are a lot of reasons why you might want to locate hyperlinks in a Word document. You might be working with an old file and you want to be sure all the links are valid before you share it. When I upload ebooks to various online seller platforms, I have to make sure that [...]
From Book to Best Seller: The Savvy Author’s Guide to Book Promotion, Smart Branding, and Longterm Success Penny C. Sansevieri Author Marketing Experts, Inc. If only I could put this book under my pillow at night and wake up with all the work done. From Book to Best Seller by Penny C. Sansevieri is packed [...]
My friend was beside herself with excitement. A publisher told her he wanted to publish her book—a book she hadn’t even started writing yet. Knowing that I’m the author or ghostwriter of more than 45 books, she called me for advice. My first question was: “How much is he going to charge you?” She was [...]
Don’t Judge Christianity by Christians If you do, you’ll be disappointed (or even angry) Christian-bashing stories are all over the place and I usually ignore them, but a recent one on Medium.com has stayed with me. The writer moved into a new house in Florida. When she met her next-door neighbor, he welcomed her to [...]
How many times have you picked up a book and immediately knew it was self-published? You may not be sure how you knew. It might have been the design. Maybe you spotted glaring errors. Or possibly there was just an unprofessional look to it. Don’t let that happen to your book. There is absolutely no [...]
Remembering the man from Russell, Kansas When I met Senator Bob Dole at the 1973 Lincoln Day Dinner, I already knew a lot about him. He was the keynote speaker and I had written his bio for the program. Even so, I wasn’t prepared for what he was like in person—warm, charming, and genuine. I [...]
This has nothing to do with publishing or inspiration, but it was something we just learned (maybe a duh! thing to some folks) that we wanted to share. We have a number of solar-powered landscape lights around the exterior of our house. Recently we noticed that several of the lights at the back of our [...]
Have fun with Blinger and be inspired by its creator Angie Cella I discovered Blinger at the U.S. Christian Chamber Business Expo and Conference, where Angie Cella was an exhibitor and speaker. I was captivated by her product and her story. Blinger is a cool gadget that lets you apply bling in the form of [...]
