Want to engage with your customers in a way that they will not just welcome but actively seek? That will drive sales and referrals? That will increase profits and grow your company? The solution is content marketing – and 91% of B2B and 86% of B2C marketers are already doing it. Let’s begin by answering [...]
The short answer to how much ghostwriters charge is: It depends. Before you and a writer can determine an appropriate fee, you need to figure out exactly what the project is going to entail, including who is responsible for doing the research, how you and the writer will work together, and what the final product [...]
If you want your book to be a commercial success, it needs a great title – but a great title isn’t enough. It’s barely a start. If all you’ve got is a title, you’ve got a lot of work to do. A couple of years ago, I received a call from a prospective client [...]
In a recent presentation to the National Association of Entrepreneurs, I explained how to create great blog content – that is, content that search engines will love and your audience will want to read. Great content is written for the reader – the human reader. Before you start writing, answer these questions about [...]
Recently I spoke to the National Association of Entrepreneurs about blogging. While there are a lot of ingredients that must be combined to create an effective, successful blog, the most important is quality content. What makes quality content? It is: Well-written. Use correct grammar, spelling, punctuation, syntax and sentence structure. Avoid jargon and abbreviations your [...]
Some blogs with information worth sharing: On Twitter: Do you find it a challenge to get your point across in 140 characters or less? (Ideally less, so you can allow for re-Tweeting.) Seth Lieberman offers 5 great Twitter writing tips, including: keep your message to just the facts; be timely; include friends and associates; and [...]
Some blogs with good information worth sharing: Got any other bad ideas? This is a funny post from PR Daily with some valuable advice on how to shop for and deal with a PR agency -- and how PR agencies can identify prospective clients they should avoid. The thoughts can be applied to any professional [...]
Have you ever been in a networking situation where you're feeling a bit stuck for conversation? You’re in a crowd, you’ve introduced yourself to someone and neither one of you seems to have anything else to say? Or you want to learn more about a person you've just met, but you're looking for a [...]
A couple of years ago, I had some brief conversations with JT Foxx and decided not to ghostwrite a book for him because of his attitude and approach to doing business. He’ll tell you it’s because I wouldn’t lower my professional fees to the level he could afford. Both are true. But that’s not the [...]
If you're in business, chances are you have at least some intellectual property that needs protecting. And as companies increase their use of content marketing as a business growth strategy, the need to understand copyright law increases proportionately. When it comes to intellectual property and content marketing, you have two equally important goals: Protect the [...]
