Ever feel like your life is careening out of control? Or maybe just that you could get so much more done if you only had time to get organized (or just stopped spending so much time on social media)? If you've ever dabbled in real estate, you're familiar with the term "highest and best use," [...]
What’s your reaction to a website that opens with images (and messages) that scroll across the top of the homepage? It’s a design element commonly known as sliders. I’ve never liked it, but I see so much of it, I assumed I was in the minority. Now I’m not so sure. I’ve been involved in [...]
Recently I met with a prospective client who was looking for a ghostwriter to help him write a book about his life experiences. By the time our meeting was over, he decided he didn’t want to write a book after all. Over the years, I’ve helped far more people realize that they shouldn’t even try [...]
Have you ever heard television or radio show host ask really stupid questions? Or have you been interviewed and had the interviewer ask you about things totally unrelated to what you really wanted to talk about? If you’re promoting a book, or just promoting yourself as an expert, you have more opportunities than ever for [...]
What do you do if a blogger writes a negative post about you? There's no one-size-fits-all answer. It depends on the situation. But one thing I can tell you for sure: Stop giving the blogger material! Recently I wrote about this topic, and last week my blog was selected as one of UpCity's Top 25 [...]
One of the wonderful things about the abundance of content marketing and social media tools is that they allow us to manage our messages without having to do it in real time. Caution: Don’t “set and forget” your social media posts. Update March 22, 2020: Less than two days after Florida's governor ordered all restaurants [...]
Want to engage with your customers in a way that they will not just welcome but actively seek? That will drive sales and referrals? That will increase profits and grow your company? The solution is content marketing – and 91% of B2B and 86% of B2C marketers are already doing it. Let’s begin by answering [...]
The short answer to how much ghostwriters charge is: It depends. Before you and a writer can determine an appropriate fee, you need to figure out exactly what the project is going to entail, including who is responsible for doing the research, how you and the writer will work together, and what the final product [...]
If you want your book to be a commercial success, it needs a great title – but a great title isn’t enough. It’s barely a start. If all you’ve got is a title, you’ve got a lot of work to do. A couple of years ago, I received a call from a prospective client [...]
In a recent presentation to the National Association of Entrepreneurs, I explained how to create great blog content – that is, content that search engines will love and your audience will want to read. Great content is written for the reader – the human reader. Before you start writing, answer these questions about [...]
