Some blogs with information worth sharing: On Twitter: Do you find it a challenge to get your point across in 140 characters or less? (Ideally less, so you can allow for re-Tweeting.) Seth Lieberman offers 5 great Twitter writing tips, including: keep your message to just the facts; be timely; include friends and associates; and [...]
Some blogs with good information worth sharing: Got any other bad ideas? This is a funny post from PR Daily with some valuable advice on how to shop for and deal with a PR agency -- and how PR agencies can identify prospective clients they should avoid. The thoughts can be applied to any professional [...]
I was 17 when I first read Think and Grow Rich by Napoleon Hill; it was the textbook for one of my courses in school. It was years later before I fully appreciated the value of Hill’s message and the wisdom of the curriculum designer. I was significantly older when I first met Sharon Lechter, [...]
The last few years have seen a lot of business reorganization driven by the recession and an economy that is still struggling. An instinctive reaction to tough times is to cut, and to grow when times are good. But that may not be the best strategy for your company. If your organization is not [...]
Ever wonder what inspires creative people? Or how they find the courage to take risks, overcome obstacles, and follow their dreams? Leslie Halpern shares the techniques, attitudes and advice offered by creative people who have enjoyed documented success in her book, Passionate About Their Work: 151 Celebrities, Artists, and Experts on Creativity. The chapters are [...]
When I was asked to review 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook by Gail Z. Martin (Career Press, $13.99), I was expecting something very basic and even geeky, like: Day 1, create a Facebook account; Day 2, create a LinkedIn [...]
One of the first questions I ask when beginning a new project is: Who is the reader? That's often the hardest question for the client to answer, but it’s essential if the product – whether it’s a book, an article, web copy, or whatever – is going to be effective. James Chartrand has put [...]
I am delighted to be featured as Author of the Month for December on MyShelf.com. My thanks to Leslie Halpern for providing this opportunity. Click here to check it out.
I can’t count the times over the years when my clients and associates have either done something or asked me to do something that violates someone else’s copyright—and most of the time, it’s done in innocence. I recently came across a great article that explains some of the myths that many people believe about copyrights. [...]