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Book Review: Passionate About Their Work by Leslie C. Halpern

Ever wonder what inspires creative people? Or how they find the courage to take risks, overcome obstacles, and follow their dreams? Leslie Halpern shares the techniques, attitudes and advice offered by creative people who have enjoyed documented success in her book, Passionate About Their Work: 151 Celebrities, Artists, and Experts on Creativity. The chapters are [...]

By |2010-12-02T08:23:51-05:00December 2nd, 2010|Jacquelyn Lynn, Recommended Reading & Products|Comments Off on Book Review: Passionate About Their Work by Leslie C. Halpern

30 Days to Social Media Success

When I was asked to review 30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook by Gail Z. Martin (Career Press, $13.99),  I was expecting something very basic and even geeky, like: Day 1, create a Facebook account; Day 2, create a LinkedIn [...]

By |2010-11-17T13:49:20-05:00November 17th, 2010|Jacquelyn Lynn, Recommended Reading & Products, Social Media|Comments Off on 30 Days to Social Media Success

Who is your reader?

One of the first questions I ask when beginning a new project is: Who is the reader? That's often the hardest question for the client to answer, but it’s essential if the product – whether it’s a book, an article, web copy, or whatever – is going to be effective. James Chartrand has put [...]

By |2024-01-01T15:50:02-05:00February 26th, 2008|Communications, Jacquelyn Lynn, Recommended Reading & Products, Sales, Marketing, Public Relations|Comments Off on Who is your reader?

Copyright Myths Explained

I can’t count the times over the years when my clients and associates have either done something or asked me to do something that violates someone else’s copyright—and most of the time, it’s done in innocence. I recently came across a great article that explains some of the myths that many people believe about copyrights. [...]

By |2017-03-10T17:44:13-05:00April 6th, 2007|Intellectual Property, Jacquelyn Lynn, Recommended Reading & Products|Comments Off on Copyright Myths Explained
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