In a recent presentation to the National Association of Entrepreneurs, I explained how to create great blog content – that is, content that search engines will love and your audience will want to read. Great content is written for the reader – the human reader. Before you start writing, answer these questions about [...]
Recently I spoke to the National Association of Entrepreneurs about blogging. While there are a lot of ingredients that must be combined to create an effective, successful blog, the most important is quality content. What makes quality content? It is: Well-written. Use correct grammar, spelling, punctuation, syntax and sentence structure. Avoid jargon and abbreviations your [...]
Some blogs with information worth sharing: On Twitter: Do you find it a challenge to get your point across in 140 characters or less? (Ideally less, so you can allow for re-Tweeting.) Seth Lieberman offers 5 great Twitter writing tips, including: keep your message to just the facts; be timely; include friends and associates; and [...]
Some blogs with good information worth sharing: Got any other bad ideas? This is a funny post from PR Daily with some valuable advice on how to shop for and deal with a PR agency -- and how PR agencies can identify prospective clients they should avoid. The thoughts can be applied to any professional [...]
Have you ever been in a networking situation where you're feeling a bit stuck for conversation? You’re in a crowd, you’ve introduced yourself to someone and neither one of you seems to have anything else to say? Or you want to learn more about a person you've just met, but you're looking for a [...]
A couple of years ago, I had some brief conversations with JT Foxx and decided not to ghostwrite a book for him because of his attitude and approach to doing business. He’ll tell you it’s because I wouldn’t lower my professional fees to the level he could afford. Both are true. But that’s not the [...]
If you're in business, chances are you have at least some intellectual property that needs protecting. And as companies increase their use of content marketing as a business growth strategy, the need to understand copyright law increases proportionately. When it comes to intellectual property and content marketing, you have two equally important goals: Protect the [...]
I put a post on my personal Facebook page comparing Tweets by two opposing political candidates on September 11. Here’s the story (minus the names): Candidate A posted a compassionate, caring message about the significance of the day. Candidate B posted a volunteer recruitment message. In full disclosure, I happen to support Candidate A. A [...]
We shop at Lowe's fairly regularly and usually rate the in-store service from good to excellent. But last week, a couple of folks in the store really dropped the ball. That evening, I decided to go on Lowe's Facebook page and post a comment about what happened. By 8 a.m. the following morning, my post [...]
I hate it when I make mistakes. I really beat myself up about it. Oh, I do all the right post-mistake things – figure out how it happened, plan to make sure it won’t happen again, apologize if necessary, and so on. But I have a hard time dealing with it when my performance [...]
