We all know that the fastest way to find a mistake in something you’ve written is to publish it. As much as I preach proofreading, I’m well aware that mistakes will slip through. And sometimes what you write is accurate when you publish it but may change later.
So the question is:
Should you make corrections to your blog posts when you realize there’s something wrong?
The answer is:
It’s always a good idea to correct or update a blog post that isn’t accurate. If you spot a minor typo shortly after publication, just fix it without any fanfare. If you make a significant correction, change or addition to the content, include a notation (either a footnote or a parenthetical note within the body of the article) with the date and the reason for the change.
If your blog post discusses a news issue and further developments occur, indicate that in your update. When you have a lot to add, consider writing a fresh post and just adding a link to the original one with a note explaining that new information is available.
The worst thing that can happen to a content marketer is to develop a reputation for unreliable content. That’s why it’s not just “okay” to go back and correct or update a blog post, it’s essential.
For more tips on maximizing the power of blogging, get Blogging for Business: Why and How to Create Blog Content that Works.
Update: If you think typos don’t matter, you should take a few minutes to read “10 of the Most Expensive Typos in History“. In this blog, Jennifer M. Wood details some of the more notable typos in history, including the one that set NASA back $80 million and another that cost Chile’s government-owned company Codelco $175 million.