Some blogs with good information worth sharing:
Got any other bad ideas? This is a funny post from PR Daily with some valuable advice on how to shop for and deal with a PR agency — and how PR agencies can identify prospective clients they should avoid. The thoughts can be applied to any professional service provider.
Having trouble coming up with fresh content for your blog and other marketing materials? Recycle. Take some of that great material you've already used and reshape it into something fresh and interesting for your readers. Carolyn Cohn's blog, “The Benefits of Recycling Your Content,” gives some excellent advice on how your content can work harder for you. She explains how to identify the content you have that is best for recycling and how to create future content that can easily be recycled.
Guest blogging is a powerful strategy for getting fresh content for your own blog and for getting your name and message out on other blogs. Most blogs are receptive to guest bloggers, but the ones you want to be on are the ones that won't compromise their standards. Charles H. Green explains “How Not to Get a Guest Blog Post Spot” — and in the process, tells you what will work.
Are you on Facebook? Twitter? LinkedIn? Are you using social media as a strategic marketing tool — or are you just scrambling around, hoping to find something that works? Social media can be a powerful marketing vehicle, but only if your target demographic is using the same social media platform you are. Just because millions of people use Facebook or Twitter doesn't mean you should. Andrew Shin nailed it when he wrote, “The best internet social media campaign in the world will still fail if it is targeted to the wrong demographic.” If you're going to use social media for your business, be sure you're where your prospective customers are.
If you're a Gmail user, are you getting the full benefit from the service? Urooj Kazi shares 5 great Gmail tricks. Though her blog is targeted to freelance writers, anyone can use her tips. For example, did you know that just one gmail account will allow you to have an infinite number of email addresses? It's a great way to track spam sources. Just use the “+” symbol after your main address. For example, let's say you decide to subscribe to the newsletter from Marketing Guru and your address is ABC@gmail.com. When you subscribe, enter your address as ABC+marketingguru@gmail.com. If you start to receive spam at that address, you'll know that Marketing Guru's list has been compromised.
What are your thoughts on these topics? Join the conversation!
Jacquelyn's latest book is Christian Business Almanac: The Ultimate Daily Guide for Kingdom-Driven Entrepreneurs and Leaders.
She is the author of the nonfiction books Simple Facts About Self-Publishing (Second Edition), Words to Work By: 31 devotions for the workplace based on the Book of Proverbs and Finding Joy in the Morning: You can make it through the night as well as the novel Choices (A Joyful Cup Story). With her husband, she is the co-creator of several coloring books for adults and the novelty My Book About series.
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