Backlinks (links from other sites that point to your website) can drive new traffic to your site and are an essential element of search engine optimization (SEO).

Backlinks tell people and search engines that other sites find your content engaging and valuable; they’re basically a vote for a specific page. Of course, backlinks are not the only thing search engine algorithms consider, but they weigh heavily when compared to other factors. The more high-quality backlinks a website has, the higher the search engines will rank it in their search results.

A backlink plan should be a key part of your overall SEO strategy. While you can’t control every backlink that points toward your site, ideally, you want backlinks from sites that Google likes—and Google loves Medium.com.

Medium is an open social platform that allows users to publish articles on just about any topic. The site has an estimated 100 million monthly visitors.

Before we talk about using Medium.com to generate backlinks, let’s do a quick review of why they’re important. Quality backlinks:

  1. Improve search engine rankings.
  2. Build brand authority.
  3. Generate referral traffic.
  4. Diversify your link profile.
  5. Provide networking opportunities.

Now let’s look at the benefits of publishing on Medium:

  • Increased exposure for yourself and your company.
  • Credibility and reputation enhancement.
  • Backlinks that drive traffic to your website and contribute to your SEO strategy.
  • Build your email list.
  • Repurpose your existing content to a new and larger audience.
  • Expand your audience and network.

As with any online content, the key to success on Medium is quality. Cranking out a bunch of AI-generated junk or spammy articles just to get links out there not only won’t work, it will likely backfire. But if you’re already investing in quality content marketing, Medium will help boost your efforts and results.

Publish high-value, shareable content on Medium on a consistent (but not necessarily rigid) schedule. Include a few links to your main page and various content pages in your articles (but just a few—remember, as with keyword-stuffing, link-stuffing doesn’t work), as well as occasional links to other sites and Medium writers. Be patient and give your strategy time to produce results.

You can use Medium on a limited basis for free; full access to the platform is $5 per month or $50 per year. Sign up using our referral link here and let us know so we can follow you and help you build your audience.

If you need assistance setting up and managing your Medium account, let’s talk.

Related:
Can Publishing on Medium Help Grow Your Business?
How to Expand Your Writing & Marketing Horizons on Medium

Jacquelyn Lynn
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